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Case Study: Understanding the Best Super Bowl Ads
Case Study

Case Study: Understanding the Best Super Bowl Ads

Advertising during the Super Bowl is notoriously the most expensive media ad buy, but sadly not all ads are successful in market. How can we understand which ads are most emotionally engaging?  In order to understand which ads broke through the clutter, Nielsen Consumer Neuroscience conducted a study on multiple ads to understand the “what” and “why” behind consumers’ emotional responses.

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Case Study: Understanding the Best Super Bowl Ads

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