Insights

Case Study: Choosing the Best Spokesperson for Award-Winning Advertising
Case Study

Case Study: Choosing the Best Spokesperson for Award-Winning Advertising

By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their spokesperson for its national sales events and product updates. But how did they decide on the right talent? Toyota worked with Nielsen Consumer Neuroscience to determine which talent would best deliver an emotional connection with viewers.

Request Download

Download Now

Case Study: Choosing the Best Spokesperson for Award-Winning Advertising

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.