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Case Study: Understanding the Effectiveness of Native Advertising
Case Study

Case Study: Understanding the Effectiveness of Native Advertising

Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format.  Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms and developed best practices for those looking to leverage native advertising opportunities.

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Case Study: Understanding the Effectiveness of Native Advertising

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