What does it take for an emerging consumer packaged goods (CPG) business to enter the U.S. market and become a household name?
In today’s CPG industry, simply having a “great” or “unique” product isn’t enough for a brand to break through to retailers or to guarantee more sales. To succeed, you need a data-driven approach to grow distribution and sales. Use data-driven market intelligence to convince retail buyers to stock your product and investors to accept your product’s value proposition and go-to-market strategy.
Blue Lizard Australian, a manufacturer of eco-friendly sunscreen, used market data to carve out its growth path. Blue Lizard leveraged Nielsen’s market intelligence in 2017. Its sales growth jumped from $1.516 million in April 2017 to $6.491 million in July 2019—representing growth of 326%. Today, the company is thriving and continues to be a shining example of how to use data to build a compelling case for product expansion.
Our case study tells the Blue Lizard success story, its partnership with Nielsen and how the brand:
- Built a robust retailer sell-in story to gain shelf space.
- Leveraged consumer insights to justify its product’s higher-than-usual price point.
- Used Nielsen data to create an ambitious expansion strategy and capitalize on its success.
Every CPG manufacturer’s growth journey is different. Learn how you can leverage Nielsen’s retail market data to identify the most promising and profitable areas of growth for your product.