YuMe partnered with Nielsen Consumer Neuroscience to study the impact of immersive content in this new age of advertising.
Andy’s Crisps and Nielsen used neuroscience measures to identify how to communicate health without compromising the perceived taste of Andy’s new gluten free cracker line within international markets.
Bob’s Bourbon teamed with Nielsen to test key phrases and messaging, striving to identify which concept best promoted their distinct brand.
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. So the question for industry leaders is: How do I create an engaging over-the-top ad experience where content is often binged?
The American Gaming Association wanted proof that people who fill out sports brackets watch more of the annual NCAA basketball tourney on linear TV than those who don’t. So it turned to Nielsen to help prove this hypothesis.
Lipman Hearne collaborated with Nielsen Consumer Neuroscience to asses which marketable qualities of a liberal arts education resonated most strongly with different consumer groups.
Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the...
Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting? Yahoo! worked with Nielsen Consumer Neuroscience to develop guidelines for developing more effective online targeting.
In the quest to shave off time and expense, the British multinational Vodafone recruited Nielsen Consumer Neuroscience to employ its compression algorithm on one of their ads.
Nielsen Consumer Neuroscience provided insights to Instituto Liberta that helped the organization present sensitive content in a way that strengthened its message that there should be no confusion when it comes to reporting child abuse.