Insights

Case Study: Optimizing Ad Targeting

Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting? Yahoo! worked with Nielsen Consumer Neuroscience to develop guidelines for developing more effective online targeting.

Case Study: Maximizing Revenue Through Website Redesign

Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the...

Case Study: Optimizing Sensitive Communication

Nielsen Consumer Neuroscience provided insights to Instituto Liberta that helped the organization present sensitive content in a way that strengthened its message that there should be no confusion when it comes to reporting child abuse.