While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.
To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
Kiip, a mobile reward-based network, recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.
By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their spokesperson for its national sales events and product updates. But how did they decide on the right talent?
Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format. Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms
Social media is all the buzz, but what is its effect on actual TV program engagement? Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.
Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language. Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.
Disturbing a sports fanatic while they’re watching a game isn’t normally a good idea. That’s because sports fans are connected and passionate when they’re engaged. In fact, 41 percent of all TV-related Tweets are about sports programming—even though sports account for only 1.3 percent of...
Football season and wings go hand-in-hand, and for Buffalo Wild Wings—a major North American restaurant chain—it’s one of the busiest times of the year. More than one-fourth of the world’s advertising dollars spent are on fast-moving consumer goods like quick-service and casual dining...
A product launch is a critical time to drive awareness and brand favorability—even more so when focusing the launch on a specific market. Starbucks, the world-leading specialty coffee brand, teamed up with SheKnows.com, a women’s media platform and one of the largest online lifestyle networks,...