Case Study: Using Sex to Sell

While we can’t infer industry-wide implications on the effectiveness of sex appeal in advertising, Carl’s Jr’s data provides valuable insights into how components of a creative can resonate with different consumer groups in different ways.

Understanding the Effectiveness of Native Advertising

Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format. Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms

Case Study: Understanding the Bilingual Brain

Improving communications with the fast-growing Hispanic Millennials segment requires a thorough understanding of the impact of language. Nielsen Consumer Neuroscience partnered with Univision to understand how best to engage this audience.

A Disruptive Game Plan: Catching the Active Consumer

Disturbing a sports fanatic while they’re watching a game isn’t normally a good idea. That’s because sports fans are connected and passionate when they’re engaged. In fact, 41 percent of all TV-related Tweets are about sports programming—even though sports account for only 1.3 percent of...