Insights

Media Buying & Selling | Media Planning | Nielsen Scarborough Case Study

Media options – from traditional to digital to social – are continuing to grow and evolve at a record pace. Changes in the ways consumers are engaging with media are also making it more challenging to determine the right media for the right group. And a CPP in a market is no longer the only or...

Geo-Targeting | Scarborough Case Study

If you advertise in markets or areas where there’s a low penetration of potential customers, it can harm your campaign and quickly waste your advertising budget. That’s why determining the regions, local markets or trade area to promote a retailer, product or service is key to efficiently...

Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos

Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...

Case Study: Maximizing TV Screen Real Estate

Fox Sports was concerned about declines in viewership for NASCAR. In order to evaluate a new proposed format of advertising, Fox Sports worked with Nielsen Consumer Neuroscience to understand audience engagement of this format during live sporting events.