Insights

Cross-Platform Anlaysis | Media Quintiles | Nielsen Scarborough Case Study

Traditional and digital media landscapes are ever-changing. New media and communication networks are emerging, and adaptation rates vary greatly by local market, as well as by the type of consumer. That makes determining the proper platforms to reach your target a much bigger challenge. Scarborough...

Sponsorship Opportunities | Brand Awareness | Scarborough

Profiling consumers – beyond demographics – allows you to create a complete picture of their lifestyles, shopping patterns and behaviors. You can take those common interests, match them up with specific venues, businesses or retailers, and create targeted sponsorships and partnerships. These...

Media Buying & Selling | Media Planning | Nielsen Scarborough Case Study

Media options – from traditional to digital to social – are continuing to grow and evolve at a record pace. Changes in the ways consumers are engaging with media are also making it more challenging to determine the right media for the right group. And a CPP in a market is no longer the only or...

Geo-Targeting | Scarborough Case Study

If you advertise in markets or areas where there’s a low penetration of potential customers, it can harm your campaign and quickly waste your advertising budget. That’s why determining the regions, local markets or trade area to promote a retailer, product or service is key to efficiently...

Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos

Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...

Case Study: Maximizing TV Screen Real Estate

Fox Sports was concerned about declines in viewership for NASCAR. In order to evaluate a new proposed format of advertising, Fox Sports worked with Nielsen Consumer Neuroscience to understand audience engagement of this format during live sporting events.