Budweiser aimed to be the first global beer brand by connecting with consumers on universally important emotions. As they expanded on successful themes, they wanted to ensure they were engaging with consumers as effectively as possible.
Today’s multimedia, multi-platform world continues to challenge media professionals and advertisers as they try to reach audiences across generations.
In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.
Emotions understandably play a critical role in dating. So when it came to eHarmony, they knew they needed to ensure that their creative truly optimized consumer engagement and drove brand awareness.
Given the marketplace clutter of varying ad formats, the Online Publisher Association wanted to understand the effectiveness of new ad units they were proposing. Nielsen Consumer Neuroscience helped to understand which formats drove greater attention and engagement.
New Scientist, a London-based science magazine, teamed up with Nielsen Consumer Neuroscience to test three cover design options for an upcoming issue.
Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the website had seen in five years.
Nielsen Consumer Neuroscience helped Campbell’s to combat declining sales by learning how shoppers engage with products, and by understanding how shelf layouts, groupings and communications influence the buying process.
Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting?