Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Case Study: Helping to Dial Up Global Ad Engagement
Budweiser aimed to be the first global beer brand by connecting with consumers on universally important emotions. As they expanded on successful themes, they wanted to ensure they were engaging with consumers as effectively as possible.
Case Study: Understanding Media Behaviors Across Generations
Today’s multimedia, multi-platform world continues to challenge media professionals and advertisers as they try to reach audiences across generations.
Case Study: Making a Strong First Impression
In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.
Case Study: Improving Branding and Visual Attention
Emotions understandably play a critical role in dating. So when it came to eHarmony, they knew they needed to ensure that their creative truly optimized consumer engagement and drove brand awareness.
Case Study: Evaluating Online Ad Effectiveness
Given the marketplace clutter of varying ad formats, the Online Publisher Association wanted to understand the effectiveness of new ad units they were proposing. Nielsen Consumer Neuroscience helped to understand which formats drove greater attention and engagement.
Case Study: Neuroscience Can Make Prints Designs Out of This World
New Scientist, a London-based science magazine, teamed up with Nielsen Consumer Neuroscience to test three cover design options for an upcoming issue.
Case Study: Maximizing Revenue Through Website Redesign
Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the website had seen in five years.
Case Study: Warming Up to Consumers Through Package Design
Nielsen Consumer Neuroscience helped Campbell’s to combat declining sales by learning how shoppers engage with products, and by understanding how shelf layouts, groupings and communications influence the buying process.
Case Study: Optimizing Ad Targeting
Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting?
Case Study: Predicting Which Product Designs Drive the Highest Revenue
Nielsen Consumer Neuroscience worked with Mimico, a maker of designer USB flash drives, to understand emotional responses to various designs and to guide website layout and production plans.