Insights

Sports Marketing As Usual For Anheuser-Busch

Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts.  The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev. The...

A Little Customer Service With Your Coffee

In the next in a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Canadian fast-food chain Tim Horton’s benefits from the unusually intense loyalty of its customers. While Starbucks has struggled with store closings and customer-service...

American Shoppers Seek Cheaper Alternatives

The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores. With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier...

Tough Times for Bars, Restaurants Alcohol Sales Decline

New research from The Nielsen Company and Bevinco reveals that bars and restaurants are feeling the effects of the current economic downturn. More than 40% of bar managers, bar owners, and bartenders surveyed in May report they have seen a decrease in consumer traffic, while 25% note a decrease in...

Gluten-Free Products On a Roll With American Consumers

An increasing number of U.S. consumers are adopting a gluten-free diet, the Los Angeles Times reported Monday.  People with celiac disease are required to avoid gluten, while others believe the diet boosts energy and improves digestion. The story noted that sales of gluten-free products increased...

Consumers Increasingly Skeptical of Green Ads

The International Herald Tribune reported Sunday that the current deluge of environmentally conscious advertisements is fueling consumer skepticism of “green” marketing.  Jonathan Banks, business insight director, Nielsen, told the Tribune that a huge volume of “green” ads and the...

A How-To Guide for Marketing to Empowered Consumers

On Monday, The Nielsen Company announced the release of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), by Pete Blackshaw, Executive Vice President of Digital Strategic Services, Nielsen Online.  The book, which arrives in bookstores July 8, provides guidance...

Alcoholic Spirit Sales Rise, Despite Economic Downturn

Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday. The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient. ...

Marketing, Meet Customer Service

Is attentive customer service the hottest new marketing strategy?  In the first of a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Apple uses in-store “concierges” to both greet and direct shoppers—thus blurring the line between...

As Summer Grilling Heats Up, So Do Costs

Despite high food costs, sales of favorite cook-out foods are expected to soar in preparation for Americans’ July 4 celebrations, The Nielsen Company reported Wednesday.  U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs and 25 million pounds...