Insights

Economic Blues Won’t Thwart Back-To-School Shoppers

Despite continuing tough economic times, consumers won’t be skimping on school supplies this fall, according to data released Tuesday by Nielsen. The back to school shopping season is poised to peak in mid-August, and Nielsen is forecasting U.S. consumers will spend $1.57 billion on school and...

Alcoholic Beverage Consumption Up Six Percent Globally

Global consumption of alcoholic beverages grew by 6% from 2006 to 2007, according to a report released Tuesday by Nielsen.  While growth rates varied significantly by region and within different alcoholic beverage categories, the results show that alcoholic ciders (+14%) and vodkas (+11%)...

Nielsen Data Aids Wal-Mart’s In-Store Media Overhaul

Ad Age reported Monday on the next-generation, in-store digital TV and signage network that Wal-Mart is preparing to unveil. The story noted that the in-store-media industry is facing new pressure to show its effectiveness, and cited Nielsen’s new Prism system, which measures in-store...

Nielsen To Provide CPG Consumer Personality Profiles

Nielsen announced Monday it will combine consumer personality profiles from Mindset Media with Nielsen Homescan consumer panel data.  The personality profiles will help consumer packaged goods (CPG) manufacturers and retailers identify specific personality traits that drive consumer...

Nielsen To Continue U.S. Work With Procter & Gamble

The Nielsen Company announced Tuesday it has extended its agreement with The Procter & Gamble Company (P&G) to provide U.S. consumer marketing information and insights.  Nielsen currently provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin...

Sports Marketing As Usual For Anheuser-Busch

Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts.  The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev. The...

A Little Customer Service With Your Coffee

In the next in a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Canadian fast-food chain Tim Horton’s benefits from the unusually intense loyalty of its customers. While Starbucks has struggled with store closings and customer-service...

American Shoppers Seek Cheaper Alternatives

The Wall Street Journal reported Friday that American shoppers are abandoning more expensive alternatives and trading down — to store brands, smaller cars, and discount stores. With bargain-hunting and coupon-clipping all the rage, deep-discounters are seeing increased business, while pricier...