Insights

Can Employees Make Or Break A Brand

If attentive customer service is the hottest new marketing strategy, then a company’s employees are the key to brand building, Pete Blackshaw, Nielsen Online Executive Vice President, argues in his latest Ad Age column.  Blackshaw cites the example of online shoe retailer Zappos.com, which...

Less For More Food Packaging Draws Consumer Ire

Rather than raising prices, some food manufacturers are simply reducing the size of their products, FoodNavigatorUSA reported earlier this week.  A 12-ounce bag of potato chips, for example, is now more likely to be just 10 ounces. Such strategies may minimize sticker shock at the grocery store,...

Todd Hale To Keynote Gourmet Retail Conference

Todd Hale, Senior Vice President, Consumer and Shopper Insights, Nielsen, will deliver the keynote address at Gourmet Retailer’s “Retail 20/20” conference on Friday, August 22 at the Mohegan Sun Resort in Uncasville, Conn. Hale’s presentation will examine the shopping...

Adapting Public Relations To A Consumer-Driven World

With online consumer forums and personal blogs in ascendence, communications strategies are being redefined — and PR firms, for one, have to adapt.  That’s the message Pete Blackshaw emphasized in a recent discussion with the editors of The Council of Public Relations...

Will Consumer Data Revolutionize The Ad World

Most advertisers use demographic data to place their ads, but a new project at Nielsen aims to change that, Ad Age reported Wednesday. Led by Jon Mandel (photo at left), the Nielsen Connect service mines data from Nielsen TV ratings panel members and matches it with comparable data from...

In Tough Times, Inexpensive Wines Prevail

U.S. consumers are buying more wine in the $9 to $12 price bracket — with sales in this range up more than 12% from last year, according to Nielsen. Noting that trend, the Chicago Tribune recently offered tips for selecting good but inexpensive wines.  “With the economy nose-diving...

Economic Blues Won’t Thwart Back-To-School Shoppers

Despite continuing tough economic times, consumers won’t be skimping on school supplies this fall, according to data released Tuesday by Nielsen. The back to school shopping season is poised to peak in mid-August, and Nielsen is forecasting U.S. consumers will spend $1.57 billion on school and...

Alcoholic Beverage Consumption Up Six Percent Globally

Global consumption of alcoholic beverages grew by 6% from 2006 to 2007, according to a report released Tuesday by Nielsen.  While growth rates varied significantly by region and within different alcoholic beverage categories, the results show that alcoholic ciders (+14%) and vodkas (+11%)...

Nielsen Data Aids Wal-Mart’s In-Store Media Overhaul

Ad Age reported Monday on the next-generation, in-store digital TV and signage network that Wal-Mart is preparing to unveil. The story noted that the in-store-media industry is facing new pressure to show its effectiveness, and cited Nielsen’s new Prism system, which measures in-store...