Insights

Ford More Competitive While Chrysler & General Motors Weaker

Julie Enzweiler In the past year, Nissan N.A. and Ford Motor Co. Web sites are showing signs of increased consumer interest as evidenced by comparing the unique visitors from January 2008 to January 2009. In terms of year-over-year growth in site visitors, Nissan N.A. saw an increase of 14% while...

Most Buzzworthy Auto Brands Of 2008

By Julie Enzweiler, Nielsen Online The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online...

Mergers, Fuel Efficient Vehicles Dominate U.S. Auto Buzz

Consumers who have been following the turmoil in the U.S. automotive industry are also flocking online to discuss fuel efficient vehicles and a potential merger between General Motors (GM) and Chrysler, according to Nielsen Online.  An analysis of GM-related online buzz between...