Nielsen’s Global Consumer Confidence Trend Tracker
Take the Economic Pulse of Consumers Around the World
Consumers are the heart of your business. But do you know how the world's economy affects their spending and saving decisions? Since 2005, the Nielsen Global Survey of Consumer Confidence and Spending Intentions has measured consumers' confidence, concerns and spending intentions. The largest survey of its kind, it reaches more than 30,000 online respondents in 61 countries—that represents a global online population of close to two billion consumers!
Nielsen's Global Consumer Confidence Trend Tracker, an interactive data visualization based on nearly a decade of survey data, allows you to explore consumer sentiment on your own. The bars in the tool represent Nielsen's Consumer Confidence Index results, released quarterly. The index measures perceptions about local job prospects, personal finances and immediate spending intentions. Create dynamic historical views by region, country and time period based on these values to discover consumer trends, compare markets and reveal insights.
Put your finger on the pulse of global consumers with a click of your mouse.
What it is
Our trend tracker can help you better understand global economic sentiment and its impact on spending and saving intentions. The tool provides at-a-glance visualizations of trended data stretching back to 2005 and gives you the ability to analyze trends globally, regionally and at the country level. Snapshot and trended views provide perspectives on what affects consumer confidence and how it changes over time. Start Exploring Now >
About the Nielsen Global Survey
The Nielsen Global Survey of Consumer Confidence and Spending Intentions polled more than 30,000 online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes Internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China.
How to use it
See Country Snapshots
Look at quarterly snapshots of the consumer confidence index in a specific region or the entire world. Add different values for macro views of consumer sentiments around the globe.
Explore Trends through Time
Select the trend view to see country-by-country changes over time. Plot consumer confidence against various metrics; then compare and contrast consumer sentiment in different markets.
Dive Deep into The Data
Sort the data in a way that’s most interesting to you. Simply click on the sorting bar and make your choice to watch the data change. Dig deeper into each value to uncover insights that matter to you.
A Quick Look at this Quarter's Trends
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. READ MORE >>
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. READ MORE >>