Insights

Below The Topline U.S. Hispanics and Acculturation

Doug Anderson, SVP, Research & Development, The Nielsen Company Marketers looking to tap into high-growth population segments should turn their attention to the U.S. Hispanic segment, which grew at a rate 3.4 times higher than the total population between 2007 and 2008 and nearly ten times...

U.S. Hispanics And The New Economic Reality

How badly has the U.S. economy battered Hispanic families? How badly has the U.S. economy battered Hispanic families? The answer is not so simple. Two opposing schools of thought contend that, on one hand, Hispanics are less affected since this recession is largely the result of a credit crisis and...

Hispanic Advertising Hits The Target

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most...

Now You’re Speaking My Language

David Kaplan, SVP Research and Product Development, Nielsen IAG The Spanish-language sector increased by 3%, posting gains across every major product category… Even as the U.S. gears up for a formal census expected to validate the size and scope of its Hispanic population, advertisers are way...

Webinar The Digital Lives of Power Moms

What does a “Day in the Life” of a technologically savvy mom look like? Nielsen Online recently hosted a webinar (listen and follow along below) focused on Power Moms based on the recently launched “Power Moms Initiative” in conjunction with Nielsen Life360. The goal was to...

Gender Dynamics the Key for EA Sports Active

Electronic Arts enters into fitness gaming this week with the release of EA Sports Active for the Nintendo Wii. The game features a range of fitness activities plus mini-games that focus on specific sports like in-line skating and basketball. Generally,  EA Sports is a brand synonymous with...

Power Moms Gravitate Towards Kid-Friendly Video Content

We have seen that many “Power Moms,” women 25-54 with at least one child, are using the Web to provide information and advice, as well as to build relationships with other parents. They are also becoming increasingly engaged with online video. In February 2009, 13.1 million Power Moms,...

Below The Topline Americans Favor Diversity

SUMMARY: A new Pew Research Center survey suggests that most Americans value diversity and favor living in communities with a variety of income levels, political views and ethnic groups. Data from the U.S. Census Bureau and The Nielsen Company, however, paints a somewhat different picture, which...