From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.
Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so are the media sources to which cancer survivors look for health care information during the first five years following diagnosis.
While most consumers today are fairly well connected and digitally savvy, the motivating factors behind connectivity aren’t homogeneous across consumer groups. For U.S. Hispanics, the reasons behind connectivity and what they’re seeking is different from the general U.S. population.
75% of all car buyers intend to purchase their top-of-mind brand, which is the highest-quality unaided awareness a brand can achieve. These top-of-mind brands have a serious edge over all others before the consumer ever sets foot inside a dealership.
Latinx consumers aspire to be well connected; they also like to influence their friends, family and colleagues when it comes to their digital engagement. In their mission to stay in touch, dialogue and image-based social media have gained an important position.
Latinos account for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White...
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.
African Americans’ cultural and economic impact on America is undeniable. Black influence on mainstream. America and popular culture is ingrained in every facet of American life, including music, fashion and sports, as well as social awareness and justice.