Insights

From Consumers to Creators

African Americans’ cultural and economic impact on America is undeniable. Black influence on mainstream. America and popular culture is ingrained in every facet of American life, including music, fashion and sports, as well as social awareness and justice.

The Online Beat Drives Latinx Lives

Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

Millennials on Millennials: In the Know…On the Go!

Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they’re often the most stereotyped as well. This generation group in the U.S. has spending power and influence, and marketers are eager to reach them.

Millennials on Millennials: TV and Digital News Consumption

Millennials have spending power and influence, and marketers are eager to reach them. Their particular media habits differ vastly from past generations and have a major impact on the overall media landscape and how content is consumed. This is the “it” demographic among marketers around the...

Descubrimiento Digital: The Online Lives of Latinx Consumers

The visibility of U.S. Hispanics highlights an increase in cultural inclusivity and civic representation as well as recognition of the community’s strides. With continuing progress in educational pursuits, economic gains and more, the Latinx community and its influence on the new American...