One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
With technological advancements accelerating quickly, we live in a world that continues to push the limits of potential when it comes to artificial intelligence (AI) and machine learning. New innovations and paradigms relevant to the decisions and tasks that we engage in every day will continue to...
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.
Nielsen's Jessica Hogue, SVP, Digital Services, as she shares the most recent analysis of—arguably—today's hottest platform, connected TV.
Thanks to the internet, researching a car has never been easier. What used to take days, traveling from dealer to dealer, now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire...
Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.
Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store’s latest products and specials—has the farthest reach for marketing.