Insights

Nielsen Mobile Takes a Closer Look at iPhone-atics

With Apple’s new iPhone 3G scheduled to go on sale worldwide this Friday, Nielsen Mobile released penetration, demographics, and usage data for the current iPhone: How many iPhones are already out there? -Nielsen Mobile estimates that there are 2.3 million U.S. mobile subscribers using an iPhone...

Wasting Time Online, Especially At Work

Social networking sites like Facebook.com, MySpace.com, Xanga, Bebo and online video sites like YouTube head InternetSafety.com’s list of “Top 10 Online Time Wasters.” But where does most of this time wasting occur?  At work, the Atlanta Business Chronicle reported Tuesday,...

U.S. Wireless Subscribers Flock to the Mobile Internet

The Washington Post reported Tuesday that mobile Web surfing is a big hit with U.S. wireless subscribers, according to a new report by Nielsen Mobile. The report found that mobile Internet penetration is highest in the U.S., where 15.6% of wireless subscribers use the Internet on their mobile...

Nielsen Reports TV, Internet and Mobile Usage Among Americans

On Tuesday, The Nielsen Company released the first U.S. figures showing video and TV usage across the “three screens”: television, the Internet, and mobile devices. Nielsen’s findings show that TV users are watching more TV than ever before (127 hrs, 15 min per month), while spending 9% more...

Cellphone Companies Slash Termination Fees

The New York Times reported Thursday that cellphone carriers are reducing the penalty fees levied against customers who switch companies in mid-contract. That’s good news for the 3.5 million U.S. cellphone users — or 1.4% of the 255 million cellphone users in the U.S., according to Nielsen...

Savvy Marketers Targeting Cyber Communities

With cyber communities proliferating online, the concept of a global village has become reality.  These virtual social networks unite people around shared interests, ideals, and ideas. They may also be the next big opportunity for marketers, Nielsen Online EVP Pete Blackshaw writes in Nielsen...

Q1 2008 Smartphone Data Reveals Gender Gap

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:   Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%).  A third of smartphone users (35.1%) have an annual household...

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...

Cellphone Shoppers Wary of Security Risks

NYTimes.com’s “Bits” blog, citing Nielsen Mobile data, reported that 3.6% of all mobile phone users in the U.S. – about 9.2 million people – have shopped online via their phones. That number is expected to grow dramatically in the future, according to Nielsen Mobile’s study,...