Insights

Q1 2008 Smartphone Data Reveals Gender Gap

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:   Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%).  A third of smartphone users (35.1%) have an annual...

Americans Sharing Economic Woes Through Social Networking

BCS reports that American consumers are increasingly turning to social networks to share their woes over the continuing economic downturn, according to a recent Nielsen Online study.  The study mapped the trends of worries voiced by U.S. citizens while they are chatting online. The study also...

Cellphone Shoppers Wary of Security Risks

NYTimes.com’s “Bits” blog, citing Nielsen Mobile data, reported that 3.6% of all mobile phone users in the U.S. – about 9.2 million people – have shopped online via their phones. That number is expected to grow dramatically in the future, according to Nielsen Mobile’s study,...