As Major League Soccer enters its 24th year, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink.
For global sports rights holders looking to showcase their value on social media, the NBA is #goals. As excitement builds for the 2019 NBA All-Star Weekend, the league gave fans a chance to watch the NBA All-Star Draft for the first time ever.
While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors.
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common.
The music industry experienced significant overall growth in 2018, with total album equivalent audio consumption in the U.S. up 23% over 2017, driven by a 49% increase in on-demand audio song streams compared to last year.
Alabama has nearly double the number of fans in its local market than Clemson in its local market. Clemson, however, has experienced a 16% increase in its local fan base since 2015.
The National Hockey League (NHL) recently opened a new sponsorship space on the four corners of its ice rinks. Are these spaces bringing in new revenue and providing valuable exposure to sponsor brands during game broadcasts?
Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
According to Nielsen Sports Sponsorlink, 92% of NASCAR fans are likely to consider a company’s brand, product or service based on sponsorship, compared with 75% of the general population. The drivers bringing the most “bang for the buck” for the companies on their cars are also leading the...
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.