Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
According to Nielsen Sports Sponsorlink, 92% of NASCAR fans are likely to consider a company’s brand, product or service based on sponsorship, compared with 75% of the general population. The drivers bringing the most “bang for the buck” for the companies on their cars are also leading the...
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of...
If the 2018 World Series were determined solely by the numbers of fans, the Los Angeles Dodgers would win. According to Nielsen Scarborough Research, nearly 6.2 million adults watched, attended or listened to a Dodgers game this year nationally, ranking the team second in fans only to the New York...
While most popular in Europe and South America, Formula 1 is gaining ground and appeal among consumers in North America. The series currently travels to North America three times for the U.S. Grand Prix and Mexican Grand Prix and the Canadian Grand Prix.
As the holiday shopping season approaches, video game makers typically set the table with a feast of high-profile new games for players to devour. So which ones are gamers most anxious to sink their teeth into this year?
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year’s host country, 6% of the population is interested in the event.