Insights

New Product Innovation in a Recession

CI SUMMARY: Consumer habits are slow to change and their purchase interest in everyday goods is relatively stable over time regardless of macroeconomic conditions. The same principles that guide new product innovation decisions during normal economic times are relevant during recessionary times...

You Say You Want a Contribution Revolution

Companies that harness social media to collect customers’ feedback on products and services aren’t just ahead of the curve — they’re part of the “contribution revolution,” Pete Blackshaw, Nielsen Online Executive Vice President, argues in his latest Ad Age...

New M&M’s Capitalize On Premium Chocolate Craze

Mars Snackfood is introducing a new line of premium M&M’s, The New York Times reported Thursday. The premium sweets, which have shed their traditional candy coating, come in five new flavors: mint chocolate, mocha, triple chocolate, raspberry almond, and chocolate almond.  The...

More Rave Reviews For Nielsen Executive’s New Book

The new book from Pete Blackshaw, Nielsen Online’s EVP of Digital Strategic Services, is continuing to garner critical praise.  On Monday, Adweek and the Miami Herald published reviews of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday).  The Herald...

TIME and CNBC Praise Nielsen Executive’s New Book

In separate reviews published Thursday, CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs praised “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), the new book from Nielsen Online’s Executive Vice President of Digital Strategic Services,...