Insights

Setting the Record Straight on Innovation Failure

In an effort to discover a sustainable, replicable formula for innovation success, Nielsen asked 'Why do so many launches fail?' This report presents three common causes of innovation failure, backed by robust data—and they may not be what many marketers would expect.

Design Impact Award Chronicles

It's the second year for The Nielsen Design Impact Awards, and this edition highlights the considerable impact that effective package design can have. Package design often doesn’t get the respect it deserves, so we want to celebrate brands that are elevating the role of packaging in the marketing...

How to Innovate Smarter Without Sacrificing Speed

Today, FMCG manufacturers are under enormous pressure to innovate faster. As a result, manufacturers are cutting corners to be more agile, yet are doing so at the expense of valuable consumer feedback and opportunities for refinement.

How Food Trends Translate in the Chip Aisle

Given the depth of the salty snack category, we put a few modern food trends to the test in the chip aisle to see how consumers would react to flavor innovations like southern biscuits and gravy, brown sugar and kimchi.

Design Impact Award Chronicles: 2017 Edition

The Nielsen Design Impact Awards highlight the considerable impact that effective package design can have. The inaugural awards recognized seven successful package redesigns in the FMCG space—ones that helped drive significant increases in brands’ bottom lines. These are their stories.

Measuring The Impact of Advertising One Purchase at a Time

In recent years, the creation of large single-source datasets has been a major boon to the advertising research industry. At Nielsen Catalina Solutions, we’re combining in-store sales data from millions of households with information on whether or not those households are exposed to any given ad...

Understanding Memory in Advertising

Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what exactly is that thing called memory, how long does it linger, and how do we measure it?