Insights

Global Advertising Up Slightly In Q2 2008

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday. Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest...

August Data Shows Online Growth Going Global

Clickz reports that the number of active home Internet users increased in August in eight of the 10 countries tracked by Nielsen Online. Complete data on home Internet users is below. Country July 2008 August 2008 % Growth United States 152,690,056 153,144,180 0.3% Japan 49,049,579 50,128,725 2.2%...

Tourism In China Gets An Olympic Boost

Tourism to China is expected to surge, following the Beijing Summer Games. According to a 16-market survey conducted by Nielsen after the Olympics’ opening and closing ceremonies, consumers throughout the world are increasingly interested in traveling to mainland China.  Forty-five percent...

Beijing Rated A Winner By Olympics Viewers

Among the many winners at the recent Summer Olympic Games: the city of Beijing. According to a survey conducted by Nielsen after the closing ceremony, seven in 10 viewers across 16 countries and territories said Beijing appeared more “modern” and “high-tech” than they had...

Beijing’s Bird’s Nest Seeks Post-Games Sponsors

A handful of multinational companies are competing for the rights to put their corporate name on Beijing’s iconic “Bird’s Nest” National Stadium following the Olympics, The Wall Street Journal reported Friday. The move comes with some risk, the Journal noted, citing a...

Chinese TV Viewing Levels Up 45% During Olympics

The total Chinese television audience for Olympics broadcasts on CCTV, China’s state broadcaster, was up by 45% on Saturday, August 9, the official start date of the Olympic Games — compared with TV viewing levels from just a few days before the Olympics began, according to Nielsen. On...

Chinese Fans To Rely On Multimedia Olympics Coverage

Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage of the 2008 Beijing Games, according to a recent Nielsen survey of Internet users in China. In addition to watching the Games on TV, three of four people in China will keep...

First Quarter Global Advertising Up 4% From 2007

Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen. Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008.  In North America and Europe,...