Insights

NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs. The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience...

Coldplay Tops The Billboard Charts

Billboard reports that, as expected, Coldplay topped The Billboard 200 chart this week with their new release “Viva La Vida or Death and All His Friends.”  The release sold an impressive 721,000 copies in the U.S in its first week, according to Nielsen SoundScan.   Coldplay is...

Get Smart Tops Box Office

Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished...

McCain and Obama Spending Little on Internet Ads

This year’s presumptive presidential nominees seem hesitant to advertise over the Internet. According to Nielsen Online, the candidates have been active with search advertisements, with McCain getting 5.4 million hits in May, as opposed to Obama’s 1.8 million. Mediaweek reports that digital...

If Given A Choice, Movie Audiences Choose 3-D

The Nielsen Company today reported that there is strong consumer appetite for 3-D films, and revealed significant sales increases for theatres showing movies in 3-D.  Dan O’Toole, new product director, Nielsen Ventures, told The Hollywood Reporter that moviegoers perceive 3-D movies to be...

Nielsen Data Reveals Ad Spending Is Flat

Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company, recently revealed that advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures. Advertising was mixed across...

TV Sports Ratings Experiencing a Resurgance

While primetime TV ratings continue to suffer, sports programming across the US has seen significant growth over the past few months.   Every major sporting event in the US over the past two months (The Kentucky Derby, The Belmont Stakes, The NBA Finals, The Stanley Cup Finals, The US Open Golf...

Nielsen Data Illuminates Habits of the “Online Video Generation”

Kids and teens consume more online video content than adults at home, Nielsen reported Monday. The data, compiled by The Nielsen Company’s online measurement services, Nielsen Online and VideoCensus, shows that kids consumed more streams than those over 18, and spent more time watching online...