Insights

Tennis Anyone Historical U.S. TV Ratings for Wimbledon

It’s that time of year at the All England Lawn Tennis Club.  Love — or rather, 40-love, game, set, match — is in the air. But are U.S. TV viewers enamored of Wimbledon broadcasts? Since 2001, Wimbledon telecasts have drawn average audiences of 2 to 2.5 million viewers.  Last...

Asia Pacific Advertising Spending Jumped 12% in 2007

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.  Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the...

Network TV Sites Draw Growing Number of TV Viewers

Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday. The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have...

WALL-E Cleans Up Box Office Universe

With an estimated $62.5 million estimated take over the weekend, the Disney/Pixar animated film “Wall-E,” topped the charts, helping fuel a strong earnings year overall. According to The Hollywood Reporter, year-to-date earnings in 2008 have slightly eclipsed those from the same 2007...

Product Placements Rise Sharply During Q1 2008

The Los Angeles Times reported that advertisers and broadcasters are countering the ad-skipping tendencies of TiVo owners by boosting the number of paid product placements in shows. The story noted that, according to Nielsen, NBC’s “The Biggest Loser” featured the most product...

NBC.com To Make Online Streaming Data Available

MarketWatch and The Los Angeles Times reported that NBC will become the first television network to make online streaming data available for specific programs. The data, which will be released via Nielsen Online’s VideoCensus service, will allow advertisers to compare NBC.com’s audience...

Coldplay Tops The Billboard Charts

Billboard reports that, as expected, Coldplay topped The Billboard 200 chart this week with their new release “Viva La Vida or Death and All His Friends.”  The release sold an impressive 721,000 copies in the U.S in its first week, according to Nielsen SoundScan.   Coldplay is...

Get Smart Tops Box Office

Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished...

McCain and Obama Spending Little on Internet Ads

This year’s presumptive presidential nominees seem hesitant to advertise over the Internet. According to Nielsen Online, the candidates have been active with search advertisements, with McCain getting 5.4 million hits in May, as opposed to Obama’s 1.8 million. Mediaweek reports that digital...

If Given A Choice, Movie Audiences Choose 3-D

The Nielsen Company today reported that there is strong consumer appetite for 3-D films, and revealed significant sales increases for theatres showing movies in 3-D.  Dan O’Toole, new product director, Nielsen Ventures, told The Hollywood Reporter that moviegoers perceive 3-D movies to be...