The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
Online sports betting has become a burgeoning industry for brands, rights holders and networks. But are they focusing on the right fans and sports?
Long-term business vitality requires more than short-term activations, and holistic marketing requires a balance of short- and long-term activation strategies.
Discover the importance of a balanced marketing strategy and the benefits of short- and long-term initiatives along the path to sustained brand viability.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.