Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you're a step ahead.
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today's crowded CPG market that's never been more critical. Find out how to use the right market data to understand your competitive CPG landscape today.
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and other key business metrics.
Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development
CPG manufacturers that don't have realistic benchmarks struggle to properly monitor their product's performance. Find out how to set benchmarks.
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
CPG manufacturers use benchmarks to monitor business success and product growth. Here's how to plan and do benchmarking on your own, even without a team of analysts.
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
From new product investment to increasing ROI or distribution, there are some common agenda items that small to mid-sized CPG manufacturers need to prepare for—and to do that they need data. Here's how to ready your business for your next board or investor meeting.
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they do.
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you're ready to access Nielsen's robust-yet-affordable database.
Buying a car is a long process that requires marketers to strike a balance between consumers' wants and needs, and the marketing and advertising touchpoints that will have the greatest influence along the way.