Compared to the rest of the globe, Latin America's consumers place the highest importance on how environment standards and labor conditions impact products they purchase. In North America, consumers come in just below the global average when considering the importance of those factors according to a Nielsen report on Corporate Ethics And Fair Trading, done in partnership with Oxford University's Environmental Change Institute. In addition to Latin and North America, the report details consumer perceptions in the Asia/Pacific region, Europe, and emerging markets. "A global social conscience is one of the biggest trends to have emerged in the last decade. Global consumers are collectively speaking out and demanding that corporations make a positive contribution to society," notes Amilcar Perez, Vice President, Marketing, Latin America, The Nielsen Company.