According to research from Nielsen PreView, films featuring actors who are well-liked earned significantly higher revenues at the box office than films headlined by actors with stronger name recognition.
In 2006 and 2007, comedy films featuring well-liked actors generated an average of $75 million in box office revenues, while those with less-liked actors earned only $44 million, on average. In contrast, how well the actor is known made little difference at the box office.
The takeaway: films and brands that align with lesser-known, but well-regarded actors with loyal fans may see better returns than those generated by bigger celebrities.
Read Nielsen PreView’s Advertiser Handbook for more insights on entertainment media strategies.