The in-Cinema advertising market (ads before trailers, posters, etc.) has grown at a rate of 17% each year over the last three years. To answer many of the questions emerging on this topic, Nielsen PreView conducted a webinar "Cinema Advertising Demystified: Where It Is And Where It Might Go." The webinar which features an analysis of the movie-going audience and how to improve the effectiveness of in-cinema advertising, is now available as a free download at Nielsen PreView. Additionally, another recent webinar The Advertiser Handbook: Top Ten Advertiser Insights is also available.
A brief, free, registration is required to download the webinars.