Americans are increasingly turning to foods and beverages that promote healthy living. But just how much do these foods generate in sales? And which categories have shown the most growth? Nielsen's Healthy Eating Report for 2008 answers these and many other questions about food and beverage health and wellness claims.
Highlights of the report include:
"Although much is written about organics, products labeled "natural" generate much higher sales. In fact, sales of products labeled "organic" leveled off significantly in 2008 after four years of solid growth," said Tom Pirovano, Director of Industry Insight at Nielsen. "Looking at the year ahead, it will be interesting to see how the economic downturn affects sales of foods and beverages that are primarily described as organic, which, for many consumers, have a reputation for being more expensive than other foods."
When looking at specific types of food, Nielsen found several interesting facts, including:
Nielsen's LabelTrends service tracks health and wellness claims for nearly every food product that passes through U.S. cash registers, including 55,000 items labeled "natural" and 21,000 items labeled "preservative-free."