Sales in the UK grocery sector showed promising growth in the eight weeks ended April 18th, racking up 4.2 percent increases, and volume growth of 5.8 percent over the same period in 2008. The convenience sector also showed a 3.2 percent in sales growth over a year ago, a marked improvement from a few months ago when sales growth was languishing at about 1 percent.
Sales over Easter week benefited the out-of-town megastores, which rung up sales 22 percent over the same period last year.
"Over 20 percent growth is a welcome boost for retailers. The better weather and later Easter drove shoppers out and got them spending not only on grocery, but also confectionary, snacks and alcohol," said Mike Watkins, senior manager, retailer services at Nielsen.
Sainsbury benefited from strong in-store offers and prices cuts, drawing new shoppers and once again increasing its share to just under 15 percent.
Percent share of grocery market spend by retailer
|Retailer||12 w/e 4/19/08||12 w/e 4/18/09||Value Sales % Change|
|Source: Nielsen Total Till, Nielsen Homescan|
Read the full press release here.