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Newswire

Top U.S. Web Brands and Parent Companies for October 2009

Digital | 11-13-2009
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The Nielsen Company today reported October 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for October 2009 (U.S., Home and Work)
RANKParent CompanyUnique Audience (000)Time per Person (hh:mm:ss)
1Google156,6352:34:50
2Microsoft138,7732:06:16
3Yahoo!134,7453:06:11
4Facebook107,4826:09:48
5AOL LLC91,2052:30:32
6News Corp. Online79,8171:28:46
7InterActiveCorp71,3100:16:52
8eBay66,1911:25:29
9Amazon63,3720:26:11
10Wikimedia Foundation62,0840:17:07
Source: The Nielsen Company

Example:  The data indicates that 62.1 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 7 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for October 2009 (U.S., Home and Work)
RANK Brand Unique Audience (000) Time per Person (hh:mm:ss)
1Google147,8611:53:07
2Yahoo!133,5373:06:24
3MSN/WindowsLive/Bing112,3401:57:40
4Facebook107,4826:09:48
5Microsoft93,8240:45:46
6AOL Media Network91,2052:30:32
7YouTube90,3961:12:41
8Fox Interactive Media61,9871:44:08
9Wikipedia61,8810:17:03
10Apple59,5801:14:14
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of October 2009
Metrics Oct-09
Sessions/Visits per Person53
Domains Visited per Person87
Web Pages per Person2,645
PC Time per Person67:49:39
Duration of a Web Page Viewed0:00:58
Active Digital Media Universe196,637,941
Current Digital Media Universe Estimate233,964,000
Source: The Nielsen Company

Tagged:  AUDIENCE MEASUREMENT
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