Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S.
Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.
|Global Traffic To Social Networking Sites (Home & Work)|
|Unique Audience (000)||214,218||261,740||313,690|
|Total Minutes (000)||28,577,539||55,703,031||113,061,590|
|Time per Person (hh:mm:ss)||2:13:24||3:32:49||6:00:25|
|Source: The Nielsen Company|
NOTE: Effective with June 2009 data reporting, Nielsen has made several enhancements to the U.S. NetView service. For some sites, trending of previously-reported data with current results may show percentage differences attributable to this methodology change and should only be compared directionally.