X

  • Client Login
  • United States
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • Solutions
  • News Center
  • About

Newswire

A Snapshot of Today's Chinese Car Buyers

Markets and Finances | 06-27-2011
Email Share

separate addresses by comma

The Chinese automotive market is on a roll: over the past five years, it has been the only car market globally to grow more than 20 percent, and in 2010 it posted an even-higher 30 percent growth. In spite of rising global energy prices and increasing costs for essential goods, the Chinese desire to own a car is as strong is ever. According to a new Nielsen study, nearly 94 percent of Chinese consumers say they intend to buy a car at some point in the future. More than a quarter (27%) plan to purchase a car within the year while 39 percent say they expect to buy a car in the next one to two years.

But not all potential car buyers are the same. For example, consumers born in the 1960s – a significant market force, as 74 percent of '60s-born Chinese consumers say they will purchase a car within the next two years – place a premium on safety and price, whereas exterior design trumps both safety and price among younger consumers born in the 1990s.

As fuel costs rise, would-be car buyers in China are somewhat open to alternative energy vehicles, as 27 percent of consumers said they would consider hybrid or the more-expensive electric vehicles to save money in the long term; however, sticker price continues to be a concern, and has held down purchase intention for electric vehicles to 40.8 percent compared to 67.9 percent for oil/electric hybrids.

For more on China’s auto market, click here to download A Snapshot of Today’s Car Buyers in China.

Tagged:  GLOBAL  |  AUTOMOBILE
Email Share

separate addresses by comma

Related Solutions

Related News

Related Reports

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once you’ve subscribed successfully, you will receive a confirmation email.

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Panels
  • Responsibility & Sustainability
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • News Center
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Total Audience
  • Marketing Cloud
  • Connect
  • Audio
  • Digital Brand Effect
  • Scarborough Local Insights
  • Shopper
  • See All

Privacy Statement  |  Terms of Use  |  Site Map
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.