It’s a holiday tradition that’s as important as trying to untangle strands of knotted lights, scouring the internet for the hottest tech device and kissing under the mistletoe--changing our listening habits to a steady diet of holiday ditties gives us the perfect soundtrack to the season of giving.
With the season now in full swing, Nielsen took a deeper dive into holiday music preferences and illustrated some fun facts about festive tunes. For instance, the pop/rock genre is the most popular in the digital realm. Mariah Carey’s “All I Want For Christmas Is You” is a steady streamer, and, if you’re listening to Bobby Helm’s “Jingle Bells Rock” while waiting in an endless checkout line, you’re probably not alone. That song has also been dominating the airwaves this season.