Thanksgiving is just around the corner. With 39% of consumers stating the holiday season starts on Thanksgiving, many are also planning to head to the stores to stock up on gifts for their loved ones in the days after their turkey dinner. Traditionally, Black Friday and Cyber Monday are some of the busiest shopping days in the U.S., when consumers expect long lines and even bigger savings at the cash register.
This year, Americans are planning to participate in more shopping events than ever before. Thirty-nine percent of consumers say they’ll start their holiday weekend shopping on Thanksgiving evening, up slightly from 34% in 2015. Black Friday will see more than half of Americans (54%) fighting the crowds for the best deals, while even more (63%) will be taking advantage of sales from the comfort of their homes on Cyber Monday, compared to 50% and 60% respectively in 2015.
On Black Friday, apparel (61%), electronics (56%) and video games (43%) lead the way for top items consumers are planning to purchase. And it's not just family and friends receiving gifts this year, our furry friends will also be on the receiving end, with 30% of Black Friday shoppers planning to shop for their pets this year, compared with 17% in 2015. Department stores, superstores and electronic stores will see the most traffic from U.S. consumers, with 59%, 49%, 46% of shoppers saying they’ll search for deals in these stores, respectively.
Cyber Monday offers the convenience of shopping from the comfort of your own home, and this year, more than one in six consumers plan to look for deals this way. The majority of consumers (83%) say they’ll use their computers to shop while others will be taking advantage of deals from their phones (50%) and tablets (32%). Though the percentage of consumers using mobile still trails those using computers significantly, these smaller devices saw the biggest growth in shoppers saying they plan to use them, up 11% from 2015. To learn about Monday’s digital deals, consumers have multiple options available to them, but they plan to use fewer sources than in previous years to gather their sales information.
Both in-stores and online, shoppers are looking forward to two of the biggest shopping days of the year and the deals they can find. So while consumers get ready to shop ‘till they drop, retailers and manufacturers will be busy filling their shelves and warehouses with this year's in-demand products.