Traditional mail is likely the last channel many of us would think of when we consider interacting with our bank of choice. Truth be told, however, 32% of Americans seek financial advice via traditional mail, and 10% open accounts this way. On the flipside, many Americans wouldn’t dream of handling certain aspects of their financial lives without a face-to-face or traditional branch interaction, most notably depositing a check. The takeaway here is that financial services providers need to be dialed in to which channels consumers are using for the various transactions they execute to keep their balance sheets in order.
For additional insight, download Nielsen’s Channel Effectiveness for Financial Services report.