With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations. After all, it’s these commercial spots that help underpin a multi-billion dollar industry, powering a large part of the media ecosystem.
It’s been an annual Nielsen tradition—releasing to the industry an updated TV Universe number that reflects changes to the U.S. population and helps define how ratings points are calculated. For the 2017-2018 TV season, Nielsen estimated there are 304.5 million people in the TV Universe, up 0.9% from last year.