From Soup to Smart Snacking: Understanding the Fresh Piece of the Pie
It’s no secret that the center of the store has faced some challenges in the past few years. That doesn’t mean, however, that consumers aren’t interested in center store items. In fact, we’ve seen many cases where variants of products traditionally found in the center of the store are finding success across other aisles.
Regular measurement of these adjacent opportunities enables an accurate assessment of your product portfolio. Making business decisions without a full picture of the store can be a costly mistake. With a full view of the food landscape, those blind spots can be eliminated. Here are some cases in point for why fresh opportunities can’t be overlooked.