Nielsen TV: U.S. Hispanics are Young and Strengthening Their Economic Prowess

Demographics | 09-28-2018

The rise of the U.S. Hispanic population and labor force is setting pace to be the next demographic phenomenon, with Latinos accounting for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.

Between 2010 and 2016, Latinos accounted for 75% of all U.S. labor force growth. And because of this group’s young median age, the economic clout of U.S. Hispanics will grow significantly as they enter their prime earning years.

To gain a deeper understanding about the long-term economic implications of this group’s young age, we sat down with Stacie deArmas, Nielsen’s VP of Strategic Initiatives and Consumer Engagement with a focus on the U.S. Hispanic market.

For additional insights, download our Descubrimiento Digital: The Online Lives of Latinx Consumers report, or hear Stacie on The Database podcast.

Tagged:  NIELSEN TV  |  BRAND MARKETING  |  SHOPPER  |  CONSUMER  |  HISPANIC  |  MULTICULTURAL

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