The U.S. beauty industry is always a step ahead when it comes to being on trend. And today’s beauty shoppers are driving a significant portion of the trends in this arena, many of which parallel those in other fast-moving consumer goods (FMCG) areas. For example, as with organic food and household supplies, more consumers are becoming interested in natural beauty products.
That’s because a focus on health today isn’t confined to what consumers put in their bodies. Now, we’re just as aware of what we put on our bodies. But, how shoppers are looking for more natural beauty products is already evolving. And what “natural” means to one shopper might be very different from what it means to another.