Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s currently shaping the U.S. fast-moving consumer goods (FMCG) industry. The way consumers shop is changing, and that change is being driven by much more than just shopping online. In fact, in the third quarter, e-commerce accounted for about 8% of total retail sales in the U.S. While that number will likely grow over time, other factors are also having a big influence on FMCG trends.
In this episode of The Database, a podcast from Nielsen, a group of experts weigh in on the various changes that are taking place across the FMCG space, highlighting the effect on sales as well doorways to growth. Our guests on this episode include Jordan Rost, VP of Consumer Insights, Sarah Schmansky, Director in Nielsen’s Fresh Growth & Strategy Team, Matt Lally, Manager in Nielsen’s Fresh Growth & Strategy Team, and Ameneh Atai, SVP of Business Development for the Nielsen Marketing Cloud.