Insights

The Database: Opportunities in Esports

This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

The Database: Navigating Big Data

This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.

The Database: Opportunities in Emerging Markets

The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.

The Database: Episode 3, Getting Into the Spirit With Holiday Media

Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.