The Database: Navigating Big Data

This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.

The Database: Opportunities in Emerging Markets

The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.

The Nielsen Audio Podcast: A Guided Tour of Radio

The Nielsen Audio Podcast explores key topics shaping the listening landscape in America today. Audio, in all its various forms - AM/FM radio, streaming and podcasting - is increasingly winning the attention of consumers and advertisers.

The Database: Episode 3, Getting Into the Spirit With Holiday Media

Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.

Welcome to The Database Podcast

From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.