This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.
This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today’s diverse beauty shoppers and use online and digital to connect with consumers.
The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.
The Nielsen Audio Podcast explores key topics shaping the listening landscape in America today. Audio, in all its various forms - AM/FM radio, streaming and podcasting - is increasingly winning the attention of consumers and advertisers.
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
Americans are striving to be healthier—and that means they’re growing more concerned about everything from the ingredients in the products they buy to the way they take care of their overall well-being.
Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.
Disruption. Change. Evolution. Digitization. All of these words factor into the equation that’s currently shaping the U.S. FMCG industry. In this episode, several experts weigh in on the various changes taking place, highlighting the effect on sales as well doorways to growth.
Why are consumers starting their holiday shopping sooner? It turns out it’s part of a phenomenon called “holiday creep,“ and the first episode of “The Database,“ a new podcast from Nielsen dives into this trend and holiday retail 2017.
From what you buy to the media you consume and much more, Nielsen has the data brands and marketers need to understand today's quickly changing marketplace. And this podcast aims to explore trends across industries using these data and insights.