At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape.
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the buying and selling of media? And how are media providers and advertisers adapting to this new media landscape?
On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That’s 7% higher than adults 25-34 and more than double than those 35 and older.
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.
With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.
In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...
Given the breadth of media options available to consumers—and the time they spend with them—it’s important for advertisers to look at their media mix carefully when planning and consider the unique reach additional media brings to the table.