LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. However, that shouldn’t overshadow brand building.
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward more accurate representation.
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.