As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to...
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality. Some are even thriving.