Insights

The Database: Who’s Buying Your Brand and How to Grow It

With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...

The Database: The Business of Podcasting

On this episode, we’re exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.

Quantifying the Value of Snap Advertising

With a large and engaged user base, Snap is an attractive platform for advertisers to connect with their customers. Marketers managing multi-channel campaigns need guidance to measure the impact of these activities accurately.

Webinar: Optimize Your Local TV and Radio Mix

With so many local broadcast media channels available today, getting the right message to the right consumer at the right time may seem like an impossible task. Watch this webinar to learn how to optimize your local media plans to connect with key local consumers.

Optimizing the Automotive Path to Purchase

In today’s crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It’s a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive...

Listen Up, Dog Gone It!

Given the breadth of media options available to consumers—and the time they spend with them—it’s important for advertisers to look at their media mix carefully when planning and consider the unique reach additional media brings to the table.