Insights

The Economic Hangover and the Beverage Alcohol Market

Results of our new alcoholic beverage consumer survey seems to suggest that an economic hangover may be in our future. More than 5,000 U.S. consumers of legal drinking age tell us that when the recession lifts, their alcoholic beverage spending will be fairly restrained. In fact, three-quarters of...

Beer Here! A Summer Heads-Up for Hops

Nick Lake is VP, Group Client Director, The Nielsen Company Summer’s coming. Beer season. And as grocery retailers develop strategies to help maximize their sales during the 2009 summer selling season, it’s clear there are a number of unanswered questions about the economy that could...

Sales Of Premium Wine Casks Take Off

Despite the fact that many Americans have cut back discretionary spending, sales of 3 liter (3L) premium wine casks – better known to some as “boxed wine” – showed double digit growth in the fourth quarter of 2008, according to a new Nielsen study. With a growth rate of 32...

Despite Economic Trouble, Wine Sales Pouring In

A troubled economy doesn’t necessarily mean declining wine sales, Danny Brager, vice president, beverage alcohol, Nielsen, writes in a recent Progressive Grocer column.  Brager cites Nielsen research showing that, while almost 50% of consumers have reduced their overall...

In Tough Times, Inexpensive Wines Prevail

U.S. consumers are buying more wine in the $9 to $12 price bracket — with sales in this range up more than 12% from last year, according to Nielsen. Noting that trend, the Chicago Tribune recently offered tips for selecting good but inexpensive wines.  “With the economy nose-diving...

Alcoholic Beverage Consumption Up Six Percent Globally

Global consumption of alcoholic beverages grew by 6% from 2006 to 2007, according to a report released Tuesday by Nielsen.  While growth rates varied significantly by region and within different alcoholic beverage categories, the results show that alcoholic ciders (+14%) and vodkas (+11%)...

Sports Marketing As Usual For Anheuser-Busch

Anheuser-Busch’s acquisition by Belgian brewer InBev won’t halt the beer maker’s prodigious sports marketing efforts.  The St. Louis Post-Dispatch reported Friday that Anheuser-Busch executives sought to calm fears that its sports marketing would be curtailed by InBev. The...

Tough Times for Bars, Restaurants Alcohol Sales Decline

New research from The Nielsen Company and Bevinco reveals that bars and restaurants are feeling the effects of the current economic downturn. More than 40% of bar managers, bar owners, and bartenders surveyed in May report they have seen a decrease in consumer traffic, while 25% note a decrease in...

Alcoholic Spirit Sales Rise, Despite Economic Downturn

Despite the current downturn in the U.S. economy, sales of wine and spirits remain strong, BusinessWeek reported Tuesday. The story noted that sales of other consumer-discretionary products have been hurt by the poor economic conditions, but alcohol sales are proving to be resilient. ...