2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Global Automotive Demand: Spotlight on China
Automotive demand is picking up pace around the world. So who are the car buyers of tomorrow, where do they live and what drives them along the path to purchase? Nielsen’s Global Survey of Automotive Demand polled more than 30,000 Internet respondents in 60 countries to find out. Here, we shine a...
Newswire | How to Win in China's Media Environment | Nielsen
Today’s Chinese consumers are more connected than ever before, but, the dynamics of the Chinese media market make for a unique environment for marketers and advertisers.
Newswire | What Asia’s Changing Digital Consumer Means for Marketers and Advertising | Nielsen
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...
Reports and Insights | Turning Digital: The Asian Media Landscape | Nielsen
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...
Newswire | Australia’s First-Ever National MultiScreen Report Reveals Evolution in TV Viewing | Nielsen
New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with the availability of digital terrestrial television (DTT), are increasingly impacting Australians’ television viewing habits. Australia’s first National Multi-Screen Report...
Hong Kong Digital Behaviour Insights Report | Nielsen
The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact with various forms of media. As new technologies continue to emerge, consumers are accessing online...
How Smartphones are Changing the Ways Japanese Marketers Communicate | Nielsen
Japan has long been at the forefront of mobile communications, and today an estimated 94 percent of the population (aged between 16 and 59 years old) owns a cellphone, according to research by Netratings, Nielsen’s associate company in Japan. In addition, more than half of Internet users in the...
Southeast Asian Digital Consumer Habits
Throughout Southeast Asia deep changes are taking place with respect to how consumers watch and interact with various forms of media. These changes have been brought about by rapid technological development. From high speed Internet access and WiFi to smartphones and tablets, it’s easier now for...
What Hour Puts the “Prime” in Primetime for Asia Pacific Viewers? | Nielsen
For the majority of countries in Asia Pacific, official primetime television starts at 6pm and finishes at 11pm*. Taking a closer look at viewing habits around the Asia Pacific region, however, the time slot when the bulk of viewers tune in is between 8pm and 9pm, when close to one third of the...