A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Asia: Tipping the Scales On Health And Wellness
Amidst steadily rising reports that Asia is on the cusp of an obesity epidemic and growing speculation among the healthcare community that general health and wellness in Asia over the coming years is on a concerning trajectory, Asian consumers are becoming more conscious of their food choices and...
Consumer Confidence Is High and Low in Asia-Pacific During Q1 2016
In the first quarter of this year, India (with an index of 134) and Indonesia (117) were bright spots for consumer confidence among growth markets in the Asia-Pacific region, up three and two points, respectively, from the previous quarter.
Third-Quarter Consumer Confidence Dips in Asia-Pacific, Recession Concerns Rise
Third-quarter consumer confidence declined in eight of 14 countries in the Asia-Pacific region for an overall score of 106, a regional decline of one index point from the previous quarter. Australia and South Korea each showed the biggest quarterly confidence increases in the region, while...
Uncommon Sense: Going Premium in Southeast Asia
In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.
Consumer Confidence in Asia-Pacific Continues To Lead Regions, With India Rising For Seventh Straight Quarter
While consumer confidence declined in 10 of 14 Asia-Pacific markets, the region still leads all global regions with an index score of 107. Among the four markets that improved from the previous quarter, the Philippines showed the biggest quarterly country-level confidence increase of seven index...
New Product Pioneers: Finding Early Adopters in Unexpected Areas
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
India Posts the Sixth Consecutive Quarter of Rising Consumer Confidence
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4....