Insights

Beijing Olympics’ Fuwa Mascots Popular In China

Ninety-eight percent of Chinese people can name the five Fuwa who will serve as the official mascots of the upcoming Beijing Olympics, according to recent research conducted by Nielsen. The survey, conducted in late June, also found that the Fuwa are popular in China.  Sixty percent of...

Asia Pacific Advertising Spending Jumped 12% in 2007

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.  Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the...