Newswire | Report: 2012 Asia Pacific Retail and Shopper Trends | Nielsen
Annual Nielsen report identifies key trends & market shifts in the grocery sector in Asia Pacific, reveals that grocery prices remain a point of contention for Asia Pacific consumers.
Newswire | Reaching the New Chinese Consumer | Nielsen
Today’s Chinese consumer is more sophisticated; gaining competitive advantage in China in the emerging online retail landscape takes indepth knowledge of the consumer.
Newswire | How to Win in China's Media Environment | Nielsen
Today’s Chinese consumers are more connected than ever before, but, the dynamics of the Chinese media market make for a unique environment for marketers and advertisers.
Newswire | Winning At E-Commerce in China | Nielsen
China’s e-commerce industry already offers major opportunities to retailers; 38% of Chinese consumers shop online.
Newswire | In China’s Banking Industry, Customer Experience Matters | Nielsen
Many Chinese consumers have expressed dissatisfaction with banking services and their overall customer experience; read the analysis of Chinese social media conversation about retail banks.
Newswire | Urban China is Growing, but Rural China's 650M Consumers Can’t Be Ignored | Nielsen
Dale Preston from Nielsen Greater China, discussed that while urbanization is important to the development of consumption in China, attention to the buying behavior of migrant and rural residents is critical.
Newswire | Innovation Unveiled in China | Nielsen
In a recent Nielsen study of major industries, new products contribute over 75 percent of annual growth in China; China is the second biggest country behind the U.S. in terms of innovation testing.
Newswire | Caution Reigns Among Vietnam's Business Leaders | Nielsen
With GDP growth of 5.9 percent, this represents a fairly significant slow-down for Vietnam, where high inflation and sagging consumer confidence were the key themes of 2011.
Newswire | What Asia’s Changing Digital Consumer Means for Marketers and Advertising | Nielsen
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...
Reports and Insights | Turning Digital: The Asian Media Landscape | Nielsen
Throughout Asia Pacific and around the world, technological developments, rising ownership of Internet-enabled devices, and rapidly increasing hours spent online is resulting in fundamental changes to the way in which media is consumed. Television remains the perennial favorite media for Asia...