Insights

Online Advertising Spending Continues to Grow in China over Q1 2010

Sail Ma, Vice President, Online Product & Research, CR-Nielsen – a joint venture of The Nielsen Company in China China’s growth in online advertising continues at a quick pace, reaching 4.06 billion RMB in the first quarter of 2010—a 52.7% increase over the same period in 2009. This trend...

Financial Advertising Drives Hong Kong’s 17% Online Gain

Consumers in Hong Kong  saw early signs of economic recovery in the latest quarter of 2009, driving optimistic advertisers to spend more online.  In the last quarter of 2009, online advertising peaked at $255 million HK, contributing to a full year total spending of $869 million HK. The financial...

Australian Web Use Rising Thanks To News Sites

Surfing is big in Australia — but it’s not limited to the waves.  The online audience there continued to show steady growth in 2008, increasing 3.8 percent from 2007, according to Nielsen.  However, it is clear that the growth has started to slow as that country approaches...

Asian-Americans Under-Prepared For Digital TV

Asian-Americans are at higher risk for being left without access to TV broadcasts when the analog-to-digital television transition occurs next February, Multichannel News reported Saturday. As of this July, 13% of Asian immigrants in the U.S. owned television sets that were unequipped to receive...

Malaysian Ad Spending Up 22% During First Half 2008

Advertising spending in Malaysia reached RM2.9 billion during the first half of this year — up 22% over the same period last year, according to Nielsen. Terrestrial TV (+37%), point-of-sale (+33%), radio (+22%), and newspapers (+16%) saw the largest growth.  Overall, newspapers and...

Asia Pacific Advertising Spending Jumped 12% in 2007

Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.  Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the...