Insights

Network TV Sites Draw Growing Number of TV Viewers

Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday. The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have...

WALL-E Cleans Up Box Office Universe

With an estimated $62.5 million estimated take over the weekend, the Disney/Pixar animated film “Wall-E,” topped the charts, helping fuel a strong earnings year overall. According to The Hollywood Reporter, year-to-date earnings in 2008 have slightly eclipsed those from the same 2007...

Product Placements Rise Sharply During Q1 2008

The Los Angeles Times reported that advertisers and broadcasters are countering the ad-skipping tendencies of TiVo owners by boosting the number of paid product placements in shows. The story noted that, according to Nielsen, NBC’s “The Biggest Loser” featured the most product...

Get Smart Tops Box Office

Spy comedy “Get Smart”, starring Steve Carell and Anne Hathaway, topped the box office charts over the weekend with $38.7 million, reports Nielsen EDI.  “The Incredible Hulk”, which owned the top spot last week, came in second with $22.1 million and Kung Fu Panda finished...

If Given A Choice, Movie Audiences Choose 3-D

The Nielsen Company today reported that there is strong consumer appetite for 3-D films, and revealed significant sales increases for theatres showing movies in 3-D.  Dan O’Toole, new product director, Nielsen Ventures, told The Hollywood Reporter that moviegoers perceive 3-D movies to be...