Insights

The Nielsen Total Audience Report: Q1 2018

The re-imagined Nielsen Total Audience Report examines overall media usage across linear and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into...

Audio Today: A Focus on Black and Hispanic Audiences

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers — 75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a...

Radio Receivers: Diverse Audiences Lead the Way

Diverse audiences are big with radio. In fact, Black and Hispanic consumers make up a third of American radio listeners. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

U.S. Music Mid-Year Report 2018

On-demand song streaming activity is reaching new milestones, with volume surpassing 400 billion, which is offsetting declines in album and track sales. On-demand audio streaming volume is up 45%, having already exceeded 268 billion so far in 2018, and on-demand video streaming volume is up 35%...

What We Need to Talk About When We Talk About Connected TV

With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

The Connected TV Experience: Transforming the Living Room

With so many connected TV options, Americans spend a collective 8 billion hours using these devices in a given month. While traditional, linear TV still accounts for the majority of viewers’ watch time, we’re in the midst of a major transformation within the over-the-top (OTT) landscape.

Younger, More Affluent Viewers Power Out-of-Home TV Viewing Lift

It’s no secret that younger consumers are cutting the cord and finding new ways to watch video via an ever-growing roster of nascent technologies. The common belief is that these viewers are switching to subscription video on-demand (SVOD) services or viewing content on their phone with no...