Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”
According to Nielsen’s Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6+) for the eighth year in a row.
While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that’s hard to replicate.
Consumers today can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8 billion hours consuming content on connected TV devices.
Given the breadth of media options available to consumers—and the time they spend with them—it’s important for advertisers to look at their media mix carefully when planning and consider the unique reach additional media brings to the table.
Music is the universal language of the U.S. population. Nielsen’s 2018 Music 360 report is a powerful source of consumer behaviors and attitudes, filled with a comprehensive range of self-reported data to help you deeply understand today’s music consumer.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
An estimated 36.1 million people tuned in to watch coverage of the 2018 midterm elections during primetime on Tuesday, Nov. 6, 2018.
For audio, the golden age is upon us because there simply have never been more ways to listen or more content available than exists today.
A recent Nielsen summer survey of OOH sports viewers 18 years and older to World Cup, MLB, PGA and NASCAR programming uncovered insights into this audience's viewing habits.